In order to gain support, raise funds
and deliver projects and services which will benefit its local
community Development Trusts must be able to communicate effectively.
This means being clear about the messages the Trust wants to get
across, the audiences it wishes to reach, and the most appropriate
means to do this.
- A communications and marketing
plan, to complement the business plan, will set out which
audiences the Trust wishes to reach, and the way that it will do
- One of the earliest tasks will be
to agree the name of the Trust and, if possible, develop a logo
and design guidelines for all materials.
- An effective way to clarify the
messages the Trust wishes to get across is to work on one product
- perhaps a leaflet or folder with information sheets - with a
designer and writer. The key ideas and images can then be applied
relatively easily to other materials.
- The feedback from presentations
to different audiences is one of the best ways of refining
messages and finding out what communicates most
- Local media - newspaper, radio,
television - can be the most cost effective way of reaching your
audiences. Before approaching them you have to be clear about what
you want to get across, and think through what is likely to be
newsworthy for the media.
- Does the Trust have a
communications and marketing plan which covers:
- initial sponsors, supporters
- Does the Trust review the
communications plan in the light of its targets?
- Does the Trust have:
- a clear identity expressing
an appropriate range of materials/media to explain the purpose
and work of the Trust to its target audiences?
a structured mailing list of contacts?
- Does the Trust runs events to
involve the local community in the work of the Trust?
- Does the Trust have a policy on
public access to Trust Board and committee meetings?
- Does the Trust maintain
appropriate contact with the media - locally and
© David Wilcox email@example.com.
Tel +44 (0)1273 677377. Fax: +44 (0)1273 677379. These information
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republished as a whole.
Guide to Development Trusts and