One of the main ideas in the
Guide is that of level of participation, and that an
organisation promoting participation takes a stance about
the level it suggests is appropriate for different
interests. This section deals with five levels.
- Information
- Consultation
- Deciding
together
- Acting
together
- Supporting
local initiatives
Choosing a level - taking a
stance
The previous section
developed the idea of levels of participation based on
Arnstein's ladder described in 10
Key ideas.
Here each level is dealt with in more detail, with
suggestions on where it is appropriate.
This section, as others, is written on the assumption that
you are promoting or managing a participation process. Your
precise role will affect what stance you take.
For example, if you are controlling resources you may be
very clear and firm about how much say you are prepared to
offer others. If you are acting as a neutral facilitator you
may be helping different interests negotiate appropriate
levels.
For further discussion of these issues, see Some early
questions at the end of the previous
section, the items
on Power and Role of the practitioner
in
the A-Z
Stance 1: Information
Information-giving underpins
all other levels of participation, and may be appropriate on
its own in some circumstances. However, you are likely to
hit problems if all you offer is information and people are
expecting more involvement.
Basics
- The information-giving
stance is essentially a 'take it or leave it'
approach.
- People may not accept
they can't have a say. Is there really no alternative to
the ideas you are putting forward?
- Your information will be
judged on who you are and your style as well as what you
say.
- Even though you may not
want much feedback, put yourself in the place of the
people you are communicating with: the meaning of any
communication lies in the response that you get - not
what you say.
Where
appropriate
Information-only may be
appropriate when:
- You have no room for
manoeuvre and must follow one course of action - for
example, where there is a clear legal
requirement.
- An authority is
reporting a course of action which is essentially
internal and doesn't affect others.
- At the start of a
consultation or other process, with the promise of more
opportunity to participate later.
Information-only is
inappropriate when the following apply (alternative stances
in brackets):
- You are seeking to
empower community interests. Information is necessary for
empowerment, but seldom enough on its own (3, 4 or
5).
- There are alternatives
and others have a legitimate interest in developing them
(3 or 4).
Methods
See the A-Z
for methods to use
with this and other levels. Consider the
following:
- Print: leaflets,
newsletters, etc.
- Presentations at
meetings.
- Briefing the media
through press releases and press conferences.
- Advertising through
posters, radio, press.
- Film or
video.
Avoid any methods which
imply that people can have a say.
Guidelines
In planning how to inform
people, and carrying this out:
- Consider what frame of
mind your audience is in - for example, what do they
expect or know already?
- Try a simple
presentation on colleagues or a less informed audience
before you prepare materials.
- Use language and ideas
which your audience will find familiar.
- Be clear about why you
are just informing rather than consulting.
Possible
problems
You have a low
budget.
Concentrate on using existing channels of communication:
local groups, media, simple posters or leaflets. Be prepared
to answer questions.
The PR department of your organisation wants to take over
communications.
Insist on getting the basic messages clear before anything
gets 'glossed up'. Work on one product - say a leaflet - and
use that as the reference for other things. Make sure you
have internal agreement to any messages.
You get no response from the audience you are
addressing.
Since you are not asking people to become involved, that may
be understandable. However, ask a few people to play back to
you what they understood from your communication to see that
you have got your message across.
People want more say.
Do they have a case? Who is setting the rules? Take comments
seriously. It is easier to change the level of participation
and your stance early on. Later it may become an
uncomfortable U-turn.
Information
checklist
Before taking up an
information-giving stance consider:
- Are you clear which
interests you are informing, and how much they know
already?
- Are they likely to be
satisfied with only information?
- Can you present your
proposals in a way people will understand and relate
to?
- Have you identified
appropriate communication methods for the time available
and audience?
- Are you prepared to
change your stance if people want more than
information?
Stance
2: Consultation
Consultation is appropriate
when you can offer people some choices on what you are going
to do - but not the opportunity to develop their own ideas
or participate in putting plans into action.
Basics
- Consultation means
giving people a restricted choice and role in solutions.
You may consult on the problems, offer some options,
allow comment, take account and then proceed - perhaps
after negotiation. You are not asking for help in taking
action.
- All the basics of
information-giving apply, plus the need to handle
feedback.
Where
appropriate
The consultation stance is
likely to be most appropriate when:
- You want to improve a
service.
- You have a clear vision
and plans to implement a project or programme , and there
appear to be a limited range of options.
- These options can be set
out in terms which community interests can understand and
relate to their own concerns or needs.
- The initiator of the
proposals can handle feedback and is prepared to use this
to choose between or modify options.
It is inappropriate when the
following apply (alternative stances in
brackets):
- You aren't going to take
any notice of what people say.
- You are seeking to
empower community interests (3, 4 or 5).
- You are not clear what
you wish to do and are seeking ideas (3 or
4).
- You don't have the
resources or skills to carry out the options presented,
or other means of implementing (choose stance 4 or
5).
Methods
Consider the following
methods for consultation, detailed in
the A-Z
- Surveys and market
research.
- Consultative
meetings.
- Consultative
committees.
- Simulations where the
options and constraints are clear.
These methods may be used in
conjunction with information-giving and presentational
techniques, for example:
- Advertisements.
- Media
briefing.
- Leaflets and
posters.
- Exhibitions.
- Videos.
Guidelines
- Consider what response
you want and how you will handle it as well as what you
are presenting.
- Make clear how realistic
the different options are, and what the pros and cons are
as you see them.
- Avoid using methods like
Planning for Real which encourage people to put forward
their own ideas, unless you are moving to stance 3 -
deciding together.
- Be open about your own
role, who ultimately takes decisions, how and when this
will be done.
- If you set up a
consultative committee, give it clear terms of
reference.
Possible
problems
You have a low
budget.
Use basic information-giving methods plus meetings hosted by
local organisations. Run an open meeting at the end of the
process.
The PR department wants to take it over.
See information giving. Consider throughout: will people
understand the options, are they realistic, can we respond
to feedback.
You don't have time to do things properly.
Be honest about the deadlines, and use the time-pressure to
advantage.
You get more - or less - response than expected.
Was consultation the appropriate stance? Did you think it
through from the audience's point of view?
Consultation
checklist
Before taking up a
consultation stance consider:
- Are you clear which
interests you are consulting, and have you the means to
contact them?
- Are they likely to be
satisfied with consultation?
- Can you present your
vision and options for achieving it in a way people will
understand and relate to?
- Have you identified
appropriate communication methods for the time available
and likely participants?
- Can you and your
colleagues handle the feedback?
- Have you arranged for a
report back to those consulted?
- Are you prepared to
change your stance if people want more than
consultation?
- Are you just seeking
endorsement of your plans?
Stance
3: Deciding together
Deciding together is a
difficult stance because it can mean giving people the power
to choose without fully sharing the responsibility for
carrying decisions through.
Basics
- Deciding together means
accepting other people's ideas, and then choosing from
the options you have developed together.
- The basics of
consultation apply, plus the need to generate options
together, choose between them, and agree ways
forward.
- The techniques are more
complex.
- People need more
confidence to get involved.
- The time scale for the
process is likely to be much longer.
Where
appropriate
Deciding-together may be
appropriate when:
- It is important that
other people `own' the solution.
- You need fresh
ideas.
- There is enough
time.
Deciding together is
inappropriate when the following apply (try alternative
stances in brackets).
- You have little room for
manoeuvre (1 or 2).
- You can't implement
decisions yourself (4 or 5).
Methods
Consider the following
methods from the
A-Z
- Information-giving
methods to start the process.
- Stakeholder analysis to
identify who should be involved.
- SWOT analysis to
understand where you are.
- Brainstorming, Nominal
Group Technique, Surveys to develop some
options.
- Cost/Benefit Analysis to
make choices.
- Strategic Choice,
Planning for Real, and other simulations as powerful
overall techniques.
- SAST and Action Planning
to decide what next.
Guidelines
- Plan the process before
you start. Give yourself enough time.
- Define clearly the roles
and responsibilities of the different interests - who has
a say, who will take action.
- Be open and honest about
what you want to achieve, and any limits on
options.
- If you set up any
organisational structures, agree clear terms of reference
and powers.
Possible
problems
You don't have the
time.
Consider whether stance 2 - consulting people - would be
more appropriate.
You are not sure if your colleagues will back up any
decisions.
Involve them in the process. Run internal workshops before
involving others.
People aren't interested in joining in.
Spend more time on preliminary networking - basically
talking to people before holding any meetings. Run sessions
hosted by existing organisations as well as open
sessions.
The techniques look too complicated.
Try some of the easier ones with a small group that you
know. Bring in an external trainer or
facilitator.
Checklist
Before taking up a
deciding-together stance consider:
- Are you prepared to
accept other people's ideas? What are the
boundaries?
- Are you clear who it is
appropriate to involve?
- Are you clear about what
you want to achieve, and the boundaries to any ideas you
will accept to get there?
- Do you have the skills
to use joint decision-making methods?
- Do you have the
authority to follow through with solutions which are
decided with others?
- Have you involved
colleagues who need to be part of the
solution?
Stance 4:
Acting together
Acting together may involve
short-term collaboration or forming more permanent
partnerships with other interests.
Basics
- Acting together in
partnership involves both deciding together and then
acting together.
- This means having a
common language, a shared vision of what you want, and
the means to carry it out.
- Partners need to trust
each other as well as agree on what they want to
do.
- Effective partnerships
take a long time to develop - shot gun marriages are
unlikely to work.
- Each partner needs to
feel they have an appropriate stake in the partnership
and a fair say in what happens.
Where
appropriate
Acting together may be
appropriate when:
- One party cannot achieve
what they want on their own.
- The various interests
involved all get some extra benefit from acting
together.
- There is commitment to
the time and effort needed to develop a
partnership.
Acting together is not
likely to be appropriate when the following apply
(alternative stances in brackets):
- One party holds all the
power and resources and uses this to impose its own
solutions (1 or 2).
- The commitment to
partnership is only skin deep (1 or 2).
- People want to have a
say in making decisions, but not a long term stake in
carrying out solutions (3).
Methods
Consider the following methods from the A-Z:
- Information giving
methods to start the process.
- Methods for deciding
together to create a shared vision.
- Team building
exercises.
- Design
exercises.
- Business planning
exercises.
- Interim structures like
working parties and steering groups as a focus for
decision making and accountability.
- Longer-term structures
through which you can work together.
Guidelines
As for Deciding together,
plus...
- Spend time getting to
know and trust each other.
- Plan for the long-term
sustainability of any organisational structure that is
needed to implement and maintain schemes.
- Avoid staffing
partnership organisations with people who are accountable
to only one of the partners.
- Develop a common
language, shared vision and corporate
accountability.
Possible
problems
Early discussion focuses
on constitutions.
The final structure should come last - after you have
decided what you are going to do, how to get the resources,
what skills you need, and how power and responsibility will
be shared. Set up interim structures like a steering group
with clear terms of reference.
Conflicts arise in steering group meetings.
Spend more time in workshop sessions and informal meetings
to develop a shared vision and mutual understanding.
Some interests feel excluded.
Clarify who the stakeholders are, and what their legitimate
interests are. Again, run workshops rather than committees.
Use an independent facilitator.
Checklist
Before taking up a 'acting
together ' stance consider:
- Are you clear about what
you want to achieve, and how flexible you are in pursuing
that vision?
- Have you identified
potential partners?
- Do you have any evidence
that they share a similar vision, and are interested in a
partnership with you to achieve it?
- Do they trust
you?
- Do you have the time and
commitment necessary to form a partnership?
- Are you prepared to
share power?
Stance
5: Supporting local initiatives
Supporting independent
community-based initiatives means helping others develop and
carry out their own plans. Resource-holders who promote this
stance may, of course, put limits on what they will
support.
Basics
- This is the most
'empowering' stance -provided people want to do things
for themselves. They may, quite properly, choose a lower
level of participation.
- Carrying through the
stance may involve people in setting up new forms of
organisations to handle funds and carry out projects or
programmes.
- The process has to be
owned by, and move at the pace of, those who are going to
run the initiative - although funders and others may set
deadlines.
Where
appropriate
This stance may be
appropriate:
- Where there is a
commitment to empower individuals or groups within the
community.
- Where people are
interested in starting and running an initiative
.
It is not likely to be
appropriate when the following apply (alternative stances in
brackets):
- Community initiatives
are seen as 'a good thing' in the abstract and pushed on
people from the top down. (1,2,3).
- Where there is no
commitment to provide training and support.
- Where there aren't the
resources to maintain initiatives in the
longer-term.
- Where time is very
short.
Methods
Consider the following
methods from the
A-Z
- An offer of grants,
advice and support - perhaps conditional on some
commitment being made by the other interests
involved.
- Workshops for helping
community groups create a shared vision and plan their
action.
- Team building
exercises.
- Commitment
planning.
- Business planning
exercises.
- Workshops on design,
fund-raising and publicity.
- Visits to similar
projects.
- Interim structures like
working parties and steering groups as a focus for
decision making and accountability.
- Longer-term structures
controlled by community interests.
- Development
trusts.
Guidelines
- Be clear about your role
and whether produces any conflict between, for example,
controlling resources and helping community interests
develop their own ideas and organisation.
- If you are controlling
resources make sure you have agreement from your
colleagues and can deliver what you promise before you
start.
- If you are acting as a
facilitator or trainer make sure the resource-holders are
involved in the process. If possible run internal
workshops with them.
- Be realistic about the
time the process will take.
Possible
problems
Community interests find
it difficult to get organised.
Provide support and, if necessary training. Arrange visits
to similar projects elsewhere. Treat people development as
seriously as project development.
The steering group or other body cannot make
decisions.
Organise workshop sessions outside formal committees.
Little happens between meetings.
End each meeting with an action planning session. If funds
are available appoint a development worker. Keep in contact
through a regularly produced newsletter.
Community interests become committed to action, but
resource-holders can't deliver.
Run internal sessions to gain commitment within the
supporting organisations. Use the media.
Checklist
Before taking up a 'we will
support community initiatives' stance consider:
- Do you understand the
different interests in the community and their
needs?
- Have you contacted
existing community and voluntary sector
organisations?
- Will your colleagues
support the stance?
- Do you have skills and
resources to offer?
- Are you clear about the
role you are playing?
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